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Helping businesses understand their "people"
      (a.k.a. the customer)    

The Customer is not a data point, it's your ...
Brother, Sister, Mother, Father, Partner, Friend, Son, Daughter, Grandparent, Mother-In-Law, Teacher, Arch Nemesis, Co-Worker, Server, Therapist, Pet Groomer, Valet, College Student, Dentist, Mail Person ... "
You get the point. Your customers are your people.
And if you want to grow your business, you need to know them. 

about us

Hello

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I'm Maria Requesto Pantaleoni, the founder of Moonflower Strategy & Consulting, a dedicated consumer and user insights consultancy. My goal is to find everything you need to know about your customers that will grow your business.

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I’ve spent 20+ years in the research/consumer insight and user experience worlds leading research and strategy organizations and know firsthand that company success lies with genuinely understanding your consumers and meeting them where they are. After all, they are people first, and to be successful, your brand must build trust by identifying their needs and aligning with their values.

 

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At Moonflower Strategy & Consulting, my goal is to make sure that we uncover insights that create exciting and meaningful ways for your business to grow and ultimately be cherished by your "people."   

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I've had the privilege of leading research and strategy for some of the best consumer-led companies in the world ...

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And have touched many iconic brands ...   

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At some pretty amazing agencies  ... 

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services

How I Can Help

Fractional Research & Strategy Leadership

  • Interim SVP/VP/DIR

  • Staffing, Recruiting, Development

  • Vision, Roadmap Development

  • Vendor Assessment, Sourcing, Management

  • Project Management (Design, Implementation) 

Product & User
Testing

  • User Testing (Moderated & Unmoderated)

  • Benchmarking, SUS, RITE Testing, SUPR Q

  • Contextual Inquiry, Card Sorting, AB Testing

  • Product Concept, Value Proposition

  • Personas, Jobs-to-be-done, Design Thinking

Brand & Market Research

  • Brand Tracking, Copy & Message Testing

  • A&Us, Segmentation, & Discrete Choice

  • CSAT & NPS 

  • Ethnographies, Focus Groups & Interviews 

  • Creative Briefs, Customer Journeys, Brand Positioning, & Competitive/SWOT Analysis

Workshop Design & Facilitation

  • Brand, Product Innovation Sessions

  • Leadership Alignment

  • Scenario Planning 

  • Consumer Immersions 

  • Co-Creation Sessions

  • Project, Program Retros 

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